Thanksgiving has ended, and it is time to focus on the most festive time of the year. Haven’t you noticed that the Christmas decorations have been up since Halloween? Or that the Black Friday deals and savings start on the day before Thanksgiving? It is not just you, many people see this happening. The Christmas season is starting earlier and earlier every year. Why is that?
It may be tough to believe, but there is a name for this whole phenomenon of stores preparing for Christmas so early. It is called the “holiday creep” or “ Christmas creep.” The “holiday creep” is when stores bring out their holiday decorations earlier and earlier every year.
The main reason for this is the marketing reasons. Stores find that they make the most money during the holiday season. In 2015, more than $626 billion was spent on holiday shopping. So why not put up the holiday decorations earlier to make some extra money?
On the British website Unlad, an article was released stating that it is scientifically proven that you are happier when you put up Christmas decorations early. While the Christmas season is a very stressful one for many people, psychoanalyst Steve Mckeown, says, “ In a world full of stress and anxiety people like to associate to things that make them happy and Christmas decorations evoke those strong feelings of the childhood.” While this was not a reason given by department stores on why they put up their decorations early, it could be said that stores are trying to help put smiles on more customers faces, even though others are getting tired of the “holiday creep.”
Don’t worry, there is some hope for the stop of the “Christmas creep.” In 2017, Target announced that they would wait till after Thanksgiving to put up their Christmas decorations. This is the first department store to take on the “holiday creep.” Target was able to do this by waiting to put up their Christmas signs in the front of their store.
There are a lot of negative effects the “Christmas creep” is having on some stores and also Black Friday. According to RetailNext, in 2017, the number of people who visited stores on Black Friday dropped down 4.5 %. With all the holiday deals starting earlier and earlier every year, stores have to have deals going all year round to keep up with the competition.
While some employees may just love having Christmas decorations up early, the main reason is to try to outdo the competition. There are some people who don’t mind decorations being put up so early, some find it easier to get all their shopping done early.
Let us know down in the comments below what your thoughts are on the “Christmas creep” phenomenon and keep an eye out for my All Things Christmas article.
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Arkin, Daniel. “Target Is Taking on ‘Christmas Creep,’ Just in Time for Thanksgiving.” NBCNews, 24 Oct. 2017, http://www.nbcnews.com/business/consumer/target-taking-christmas-creep-just-time-thanksgiving-n813756.
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